1. The Situation
holoride combines real-time vehicle motion data with virtual reality to create responsive in-car entertainment. To transition from an emerging concept into a scalable consumer platform, the product needed an ecosystem infrastructure (myholoride.com) that seamlessly connected user accounts, hardware pairing (VR headsets), subscription management, partner app integrations, and crypto wallet authorisation.
- The goal was to establish the underlying digital identity backbone required for long-term user retention, personalised content delivery, and monetisation.
2. What Made It Difficult?
Cross-Hardware Dependency: Linking physical VR headsets (HTC Vive Flow), mobile companion apps, and in-car systems created complex cross-device authentication loops with high potential for user drop-off.
Complex Feature Scope: The platform required multi-tier account infrastructure, including sign-up/sign-in flows, headset pairing, subscription billing, and crypto/Web3 wallet integration.
Mobility Context Constraints: Onboarding and authorisation needed to be ultra-frictionless to accommodate users setting up devices in or around vehicles.
- Multi-Stakeholder Alignment: Design choices had to align with external agency brand guidelines, internal product engineering constraints, and third-party partner integration standards.
myholoride sitemap
3. My Role
- As Lead Product Designer, I took end-to-end ownership of the UX architecture, interaction models, and UI design systems for the mobile-first Account Management web app (myholoride.com) and contributed to Unity-ready VR application interfaces.
- • Cross-functional alignment
- • Product strategy
- • Information architecture
- • User flows
- • Design system
- • High-fidelity UI
- • Prototyping
- • Developer handoff specifications
- • Internal presentations
- • Usability validation
4. What I Noticed
While the initial request focused on designing screens for account settings, the core challenge was cross-device setup friction.
- Benchmarking platforms like Apple ID, Nintendo Switch, and Spotify highlighted that users expect single-touch authorization and minimal text entry during hardware pairing. Requiring long forms or complex auth steps while sitting in a car would derail adoption before users ever put on the headset.
5. How We Moved Forward
- To bridge technical requirements with user experience goals, I led the cross-functional momentum:
Collaborative Discovery: Led team workshops (Miro) to map out end-to-end device pairing flows, establish key system states, and align stakeholders on MVP priorities.
Scope Prioritization: Deliberately phased advanced features (deeper social customization, expanded crypto integrations) as modular extensions so the team could focus on bulletproof core authentication and subscription workflows for launch.
Engineering Alignment: Partnered directly with developers to map backend API dependencies, refine edge cases, and translate Figma specs into Jira tasks for mobile and web implementation.
Design System Integration: Scaled external agency design guidelines into a cohesive UI component system, creating custom iconography and visual assets to maintain brand character across touchpoints.
Research – Netflix flow
6. The Design Work
Cross-Device Authentication Flow: Simplified 2-step VR headset pairing and account authorization.
Mobile-First Dashboard (myholoride.com): Responsive account hub managing active subscriptions, payment details, and connected devices.
VR App UI System: Clean, high-contrast interface components optimized for spatial legibility and Unity deployment.
Concept wireframe iteration
Concept wireframe iteration
Concept wireframe iteration
Concept wireframe iteration
Concept wireframe iteration
Concept wireframe iteration
7. Outcome & Impact
Scalable Platform Foundation: Built the architectural backbone supporting secure VR session pairing, subscription management, and third-party app access.
Reduced Setup Friction: Streamlined onboarding ensured high setup completion rates across VR headset pairing sessions.
- Modular Architecture: Established an extensible component system, allowing future product teams to ship new subscription tiers and Web3 features without structural redesigns.
Desktop screenshots
Mobile screenshots
Design specification
Additional designs
- VR app UI design
- Further to the account management app design, I also contributed multiple design iterations for the VR app UI, refining them into launch-ready final designs. Below is a selection of customizable templates, optimized for various in-app scenarios and ready for Unity deployment.
VR app UI
VR app UI
VR app UI
VR app UI
VR app UI